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Online Reviews: How to Handle Them

Online Reviews: How to Handle Them

Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There’s little you can do to prevent negative reviews other than provide a...
Keywords Aren't Just For SEO

Keywords Aren't Just For SEO

If you spend time with a search engine optimization (SEO) expert, they’ll tell you to come up with 10 – 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real...
20 Tips that Make Public Speaking Fun

20 Tips that Make Public Speaking Fun

I’m no Steve Jobs, but I’ve spoken at quite a few conferences and events, so I thought I’d share a few tips that help me avoid making a fool of myself. Here are 20 things I’ve learned about the art of public speaking. Organize your research....
Social Media, Tornadoes, and Sirens

Social Media, Tornadoes, and Sirens

I admit I’m particularly freaky about thunderstorms, and when the tornado sirens go off, my blood pressure tends to rise precipitously as the barometric pressure falls. I was raised in Jonesboro, Arkansas in the 1960s and `70s. That was during the time that CB...
5 Ways to Make Your Audience Want to Sing

5 Ways to Make Your Audience Want to Sing

Marketing is a lot like attending a rock concert. Who’s your favorite musician or band? Simon and Garfunkel get first place with me, but Billy Joel is definitely a close second. I first saw him in concert in the late 70s, when I was in college. He played at...