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9 Ways to Maximize Your Email Deliverability

9 Ways to Maximize Your Email Deliverability

No matter how beautifully written your email copy is, or how well you understand your list, your emails won’t help you if your readers never see them. Email deliverability is the process of ensuring your email messages reach the inbox of the recipient rather than the dreaded spam folder.

Todoist: Organize Your Life and Work

Todoist: Organize Your Life and Work

My never-ending search for the perfect to-do app is somewhat of a running joke at our house. I’m currently using an app called Todoist, which is the closest I’ve come to perfect in a very long time, so I thought I’d share it here. I’ve always been a calendar nerd and...
Commonly Misused Words

Commonly Misused Words

24 Words to Watch Out For These are the most commonly misused words I see online. This post is a quick guide to the correct usage* of these words. Now more than ever, how we speak, write, and express ourselves online is crucial. Good writing can make the difference...
Best Apps for Small Business: Bear

Best Apps for Small Business: Bear

The best apps for small business are easy to use, lightweight, and affordable. I love trying new apps that make me more productive and Bear is one of my new favorites. I heard about it several weeks ago. It’s similar in some ways to one of my perennial favorites,...
Email Personalization: Be Relevant

Email Personalization: Be Relevant

Two terms you’ll hear a lot when you read about email marketing are email personalization and segmentation. What do they mean, what should you do with them, and how can they help you increase response to your email messages? I’m going to answer these questions...