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Speaking: Avoid the Way of Bay

It’s not often I feel sympathy for a Hollywood film director. Michael Bay, whose now-famous meltdown at the 2014 Consumer Electronics Show (CES) has drawn more than a million YouTube views, has earned it. As he took the stage to introduce Samsung’s new super HDTV with a curved screen, Bay’s teleprompter went south, and he […]

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Display Ads: 3 Quick Tips to Help You Do Them Well

The other day I was stopped at an intersection behind this truck, with nothing to look at except a plate of yummy Memphis barbecue. I realized that this bit of display advertising and copywriting is an excellent example of how to do it right. The message at the top is simple and in type large […]

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20 Tips that Make Public Speaking Fun

I’m no Steve Jobs, but I’ve spoken at quite a few conferences and events, so I thought I’d share a few tips that help me avoid making a fool of myself. Here are 20 things I’ve learned about the art of public speaking. Organize your research. Gather ideas, quotes and other research in one place. […]

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Abercrombie & Fail?

If ever there were an epic social media fail, this is it. First, Abercrombie & Fitch’s CEO states that they don’t make clothes in sizes larger than 10 (for women; apparently men go all the way up to XL) because, well, I’ll let you read it for yourself, if you haven’t already: “In every school […]

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