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Computers and Technology

Want to Better Understand Technology?

Do you want to better understand technology? Would it help in your business, nonprofit, or church? I talk to a lot of people about technology, social media, and how to use computers and software to be more productive. In the course of my work and social life, I meet a lot of people who wish […]

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Speaking: Avoid the Way of Bay

It’s not often I feel sympathy for a Hollywood film director. Michael Bay, whose now-famous meltdown at the 2014 Consumer Electronics Show (CES) has drawn more than a million YouTube views, has earned it. As he took the stage to introduce Samsung’s new super HDTV with a curved screen, Bay’s teleprompter went south, and he […]

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Display Ads: 3 Quick Tips to Help You Do Them Well

The other day I was stopped at an intersection behind this truck, with nothing to look at except a plate of yummy Memphis barbecue. I realized that this bit of display advertising and copywriting is an excellent example of how to do it right. The message at the top is simple and in type large […]

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Dear Customer: You’re Fat and You Stink. Please Buy From Us.

Email marketing can be an effective tool — sometimes. Anyone with an interest in email knows that a strong subject line is the key to getting your message opened. I’m not sure the subject line below is the best approach. Here’s how this recent email from AARP (Yeah, I know) looked in my inbox. I’ll […]

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