Should I Blog?

beth g sanders Communications, Web Leave a Comment

Have you thought about starting a blog? If you’re a small business, nonprofit, church, or other organization, chances are that, yes, yes, you should blog. Don’t worry, it’s really not as difficult as you think it is. I promise. Three Reasons Blogging is Worth It Websites with blogs get dramatically more traffic than sites that do not include a blog. Google changes their algorithm (ranking factors) all the time, but the one constant is fresh, …


Finding a Job: Package Yourself for Success

beth g sanders Communications, Social Media, Web Leave a Comment

Today I spoke to a great group of people at Workforce Investment Network’s (WIN) job club, a group of highly intelligent and qualified professionals who are currently in job transition. We discussed ways to build a professional online presence and use social media for finding a job. LinkedIn, Twitter, and other online tools can help job seekers package themselves as a quality product to prospective employers. Here’s the deck from today’s presentation. Thanks to all …

Computers and Technology

Want to Better Understand Technology?

beth g sanders Communications, Social Media, Technology 8 Comments

Do you want to better understand technology? Would it help in your business, nonprofit, or church? I talk to a lot of people about technology, social media, and how to use computers and software to be more productive. In the course of my work and social life, I meet a lot of people who wish they knew more about these topics. They want to keep up with young friends, children, or grandchildren, but just don’t …


Speaking: Avoid the Way of Bay

beth g sanders Communications Leave a Comment

It’s not often I feel sympathy for a Hollywood film director. Michael Bay, whose now-famous meltdown at the 2014 Consumer Electronics Show (CES) has drawn more than a million YouTube views, has earned it. As he took the stage to introduce Samsung’s new super HDTV with a curved screen, Bay’s teleprompter went south, and he lasted about 45 seconds before completely losing it and walking off stage. It’s hard to imagine someone who is presumably …


Display Ads: 3 Quick Copywriting Tips

beth g sanders Communications, Words Leave a Comment

The other day I was stopped at an intersection behind this truck, with nothing to look at except a plate of yummy Memphis barbecue. I realized that this bit of display advertising and copywriting is an excellent example of how to do it right. The message at the top is simple and in type large enough to read easily. Including the phone number is smart, as it’s generally easier to type a phone number while …


Dear Customer: You’re Fat and You Stink. Please Buy From Us.

beth g sanders Communications, Words 3 Comments

Email marketing can be an effective tool — sometimes. Anyone with an interest in email knows that a strong subject line is the key to getting your message opened. I’m not sure the subject line below is the best approach. Here’s how this recent email from AARP (Yeah, I know) looked in my inbox. I’ll say one thing: I noticed this one … Nice, huh? Such an inviting, encouraging subject line makes me want to …


20 Tips that Make Public Speaking Fun

beth g sanders Communications Leave a Comment

I’m no Steve Jobs, but I’ve spoken at quite a few conferences and events, so I thought I’d share a few tips that help me avoid making a fool of myself. Here are 20 things I’ve learned about the art of public speaking. Organize your research. Gather ideas, quotes and other research in one place. I use Evernote, which lets you clip things from the Web as you find them, then tag and arrange. You …


Abercrombie & Fail?

beth g sanders Communications, Social Media 4 Comments

If ever there were an epic social media fail, this is it. First, Abercrombie & Fitch’s CEO states that they don’t make clothes in sizes larger than 10 (for women; apparently men go all the way up to XL) because, well, I’ll let you read it for yourself, if you haven’t already: “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we …


Are You Creative?

beth g sanders Communications, Community, WordPress Leave a Comment

I just ran across an interesting article on Lifehacker about the creative personality, called The Seven Elements of a Creative Personality. I read everything I can on this topic because it pretty much describes me. Especially this: You’re creative if: Your Mind Has an Associative Orientation This means that you have an active imagination. “You can fluctuate between daydreaming and perceiving reality,” says Martinsen. “You’re playful and have an experimental attitude.” But you are also …


Where Are Our Manners?

beth g sanders Communications, Web Leave a Comment

It’s no secret I love social media. Facebook, Twitter, Foursquare, Google Plus, LinkedIn, Instagram … if it’s not Pinterest, chances are I’m there. I have friends who are dear to me that I’ve never met in real life (IRL on the Internet), but talk to regularly and enjoy as much as my IRL friends. I enjoy seeing family photos, baby pictures, pet photos and status updates. But lately I’ve been asking myself: Where are our …


5 Ways to Make Your Audience Want to Sing

beth g sanders Communications Leave a Comment

Who’s your favorite musician or band? Simon and Garfunkel get first place with me, but Billy Joel is definitely a close second. I first saw him in concert in the late 70s, when I was in college. He played at Arkansas State in the basketball gym. I’d never heard of him, but a couple of friends were going and I figured I might as well. There was a piano on the floor in the middle …


You’re Out. 5 Reasons I Unsubbed From Your Email List

beth g sanders Communications, Technology Leave a Comment

I subscribe to a ton of email newsletters. I filter them into a folder in Gmail and read them when I have time. Most of them I find informative and get ideas for content and inspiration for projects. So I like them. But in the past few months, I’ve unsubscribed from quite a few. With the volume I receive, I have little patience for those who are doing it wrong. Here are five things that …